Highland Park New Make

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9 years 3 months ago #21036 by Duffer
The starting point for any great whisky is the new make spirit. The liquid that comes off the still is, literally, the essence of single malt Scotch whisky. I've always thought we make excellent spirit and that we should sell it. At last, the powers that be have seen sense.

As you know, Highland Park is the most respected single malt in the world: Earl Magnus winning New Release of the Year at the World Whisky Awards 2010 is simply the latest in a long line of awards for every expression we produce.

This wouldn't happen without the highest quality spirit. It always surprises me by its freshness and complexity; the spirit already features the trademark balance between sweetness and peat. Highland Park's spirit forms the DNA of the flawless character of every expression of our award-winning whiskies. Now you can taste it for yourself...

It is distinctively aromatic, full-bodied and floral. Orkney peat "“ thousands of years old and based on hardy heather "“ imparts wonderful honey sweetness. The shape of the stills, coupled with the expertise of our stillman, emphasises the delicious fruity flavour.

The judicious addition of water assists in the revelation of the sprit's complexity; peat, pear drops and freshly cut grass are immediately obvious. These flavours develop until the arrival of a lingering, smoky aftertaste which gently dries the mouth.

Highland Park New Make Spirit is being sold reduced to 50% abv. Why reduced, you ask? Well, although we sell whiskies at a higher strength than this, they are at a much higher price. At £20 for a 35cl bottle we would not like to be thought of as being socially irresponsible by bottling at full strength.

Highland Park New Make Spirit is available exclusively from our secure on-line store and the distillery.

Kilde: www.highlandpark.co.uk

"A fool and his money are soon parted"
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9 years 3 months ago #21037 by Macdeffe
Replied by Macdeffe on topic Highland Park New Make

Highland Park New Make Spirit is being sold reduced to 50% abv. Why reduced, you ask? Well, although we sell whiskies at a higher strength than this, they are at a much higher price. At £20 for a 35cl bottle we would not like to be thought of as being socially irresponsible by bottling at full strength.


!

/macdeffe

Self-Styled Whisky Connoisseur

danishwhiskyblog.blogspot.com/

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9 years 3 months ago #21038 by MacNiels
Replied by MacNiels on topic Highland Park New Make
Kunne de så ikke bare have nedvandet det til den styrke som de fylder på fadene ved?

Troede egentlig også at det var ny(op)startede destillerier der som brugte det med newmake for at få en smule penge i kassen, men de store skal nu til at malke med?

Niels

Niels Ladefoged
Whiskynyt.dk

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9 years 3 months ago #21039 by Macdeffe
Replied by Macdeffe on topic Highland Park New Make
Der er nogen her så, der ifølge HP, er socialt uansvarlige

http://www.masterofmalt.com/whiskies/bl ... lt-spirit/

Macdeffe

Self-Styled Whisky Connoisseur

danishwhiskyblog.blogspot.com/

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9 years 3 months ago #21040 by Macdeffe
Replied by Macdeffe on topic Highland Park New Make
Artikel om den nye moonshine eller white dog trend i NY times :

http://www.nytimes.com/2010/05/05/dinin ... ?th&emc=th

Self-Styled Whisky Connoisseur

danishwhiskyblog.blogspot.com/

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9 years 3 months ago #21046 by whiskyconsult
Hej Niels

Nu er det sådan at vi ikke vander new make ned inden vi påfylder vores fade. Jeg har lige været oppe på HP og skal igen i starten af Juni , for at arbejde og jeg påfyldte ved 69,8% det er efterhånden et par år siden vi påfyldte ved 63,4%.

Med hensyn til salget af new make, så er der ikke tale om at malke markedet. Hvis du vidste hvor mange forespørgelser vi får om dagen på folk som gerne vil have noget NM, til smagninger etc.....det er sammenlagt flere 100 liter om året og vi skal betale afgifter og forendelse,.det hsr vi simpelhen ikke mulighed for, derfor besluttede vi sidste år at påfylde NM i flaske for dem som var intereseret. Læg også mærke til at det ikke er noget vi tanke at sælge andet end på vores hjemmeside og på destilleriet. Selvom vi er ejet af Edrington Group, så er det sådan at HP har deres helt eget budget, som faktisk ikke er ret stort, når man ser på andre destillerer,

håber at det besvarer lidt af din tvivl.....

Martin Markvardsen
Senior Brand Ambassador
Highland Park & The Macallan

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9 years 3 months ago #21048 by MacNiels
Replied by MacNiels on topic Highland Park New Make
Hej Martin,

Jeg er fuld klar over at flere og flere ønsker at bruge new make til deres smagninger. Det kan der muligvis også være noget sjovt i.

MacNiels wrote: Kunne de så ikke bare have nedvandet det til den styrke som de fylder på fadene ved?

Så er vi enige. Jeg forstår ikke hvorfor i ikke sælger new make ved 50% alc., selvom der står en lille forklaring på siden :-)

Ok, at malke markedet var måske overdrevet :-) Men har kun set de nye / genåbnet destillerier der har gjort i at sælge new make.

Foretrækker nu selv Highland Park når det har fået nogle år på fad :D

MacNiels

Niels Ladefoged
Whiskynyt.dk

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