The Whisky Exchange solgt til Pernod Ricard

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The Whisky Exchange der blev etableret i 1999 af Sukhinder og Rajbir Singh, har solgt forretningen til  Pernod Ricard.

Sukhinder og Rajbir Singh udtaler: "After more than 20 years building The Whisky Exchange, we are delighted to be joining the Pernod Ricard family and working with them to take the business to the next level. The Whisky Exchange and our customers have always felt like a family, and we are looking forward to maintaining this ethos with a partner that shares our values. Our mission remains the same: to offer the finest range of whiskies and spirits from the best producers around the world, educate and engage with consumers, and support the top on-trade establishments around the UK".

Alexandre Ricard, Chairman og CEO hos Pernod Ricard udtaler: "E-commerce is a key channel in our long term strategy. We are thrilled to work with Industry pioneers such as Sukhinder, Rajbir and the whole team to bring The Whisky Exchange to a new step of its development".

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